Own it · No subscription · No per-seat fees
PULSE · THE BUSINESS PLATFORM

Own the software that runs your whole business.

Pulse, by Pendragon Enterprises: the company’s HQ, sales, dispatch and double-entry accounting on one platform. Buy it once, install it on your own server, and it’s yours: no monthly bill, no per-seat fees. Add the AI employee when you want one.

One-time site license · no per-seat fees · 30% off for early adopters
Pulse CRM · Sales analytics
Pulse sales analytics
Replaces Your accounting subscription Your CRM's per-seat fees The scheduling app and the punch clock The dispatch whiteboard Your monthly software bills → one platform you own
Pulse — the platform

Four systems that finally agree with each other.

Pulse HQ runs the company itself. A won deal becomes a work order, an invoice and a posted journal entry, in one chain. Nothing is re-typed between the shop, sales, the field and the books.

PulseHQ

The company’s headquarters: the schedule on the wall, the time clock, the break room board.

The people side of the business, out of spreadsheets and group texts. Built for desks, workstations and a tablet on the shop wall. Every Pulse license starts here.

  • ✓ Weekly shift schedule: templates, open shifts, swaps and a publish button
  • ✓ Time clock with breaks and timesheets; approved hours go to Books for payroll
  • ✓ Time off with balances and approvals; holidays and closures on one calendar
  • ✓ A break room board for notices, events, polls, sign-up sheets and shout-outs, with read receipts
  • ✓ People directory and org chart, certifications with expiry dates
  • ✓ Places and assets: what is kept where, and who holds it
  • ✓ Renewals that remind you before a license, policy or registration lapses
Pulse HQ · Today
Pulse HQ Today page: your shift, time clock, the board and what is coming up
PulseCRM

Quote and close, without the busywork.

A pipeline your reps keep current, quotes they build themselves, and a forecast weighted by real probability. Commissions are calculated the moment a deal is won.

  • ✓ Kanban pipeline with weighted forecasting
  • ✓ Rep-built quotes with warranty & contract pricing
  • ✓ Auto-commissions & order hand-off on close
  • ✓ Price lists, contract pricing and a margin guard: below-cost quotes go to a manager before they go out
Pulse CRM · Deals pipeline
Sales pipeline
PulseDispatch

From the rooftop to the invoice.

Crews raise jobs against a customer or a machine and work the whole day here, without a CRM login. Dispatch board, work orders, maintenance schedules, and a mobile field report with photos, parts, time and signatures, so every job gets billed.

  • ✓ Work orders with parts, labor & photo documentation
  • ✓ Day routes: stops mapped, ordered and dispatched in one click
  • ✓ Tickets against a machine under contract, for a single call or a service agreement
  • ✓ Multi-visit repairs & follow-up work orders
  • ✓ Maintenance by date or by meter (miles, hours, impressions), whichever comes first
Pulse Dispatch · This week
Dispatch board
PulseBooks

Accounting that keeps up with the work.

Double-entry accounting that posts as the business runs: A/R, A/P, deposits, bills and a full chart of accounts. P&L, balance sheet and trial balance come straight from the ledger, ready to hand to your accountant.

  • ✓ Invoices, payments, deposits, bills & credit memos
  • ✓ Vendor bills, purchase orders & receiving
  • ✓ P&L, balance sheet, cash flow, sales tax & 1099s
  • ✓ Bank reconciliation, recurring billing and automatic overdue-invoice reminders
  • ✓ Expense management: import a card statement and it becomes categorized expenses
  • ✓ Customer statements and period close
  • ✓ QuickBooks import in the setup wizard; full export any time
Pulse Books · Profit & Loss
Books — Profit and Loss
Pulse HQ

Everything a small company keeps on a whiteboard, in one place.

The schedule, the break room board, the filing cabinet and the sign-in sheet, on the company’s own server. Every employee can have a sign-in that opens here.

Pulse HQ · Schedule
Weekly staff schedule with open shifts, swap requests and warnings
Schedule. Drag shifts, copy last week, publish when it’s right. Requests and warnings sit beside the grid.
Pulse HQ · Board
Company board with a pinned safety notice, a potluck sign-up sheet and a shout-out
Break room board. The safety meeting, the potluck sign-up, a shout-out for the rooftop save. Pinned posts ask for a read receipt.
Pulse HQ · People
A person page: contact details, what they hold, certifications and their employee file
People. One page per person: how to reach them, what they hold, their certifications and their file.
Pulse HQ · Places
A place card: hours, who is based there, what is kept there and who to call
Places & assets. Every location with its hours, its keys, what is kept there and who to call when the alarm goes off.
Reports & charts

The numbers, drawn.

Every chart reads live from your own database. No exports, no spreadsheet.

Analytics · Funnel, sales by rep, deal sizes, trend
Pipeline funnel, sales by rep, deal-size distribution and monthly trend charts
Analytics · Revenue by product
Revenue by product bar chart
Books · Income vs spending
Income versus spending by month
Books · Expense mix
Expense mix chart
Books · Net income by month
Net income by month line chart
Forecast · Monthly equipment demand
Monthly equipment demand forecast chart
Own it, don't rent it

Stop renting your own business back, one seat at a time.

The bill lands every month, climbs at renewal, and none of it is ever yours. Pulse is bought once and runs on your server.

The SaaS way

You rent. Forever.

Per seat, per month · higher every renewal
  • ✕ Per-seat fees that climb every time you hire
  • ✕ Your data lives on their servers, under their terms
  • ✕ The features you need locked behind higher tiers
  • ✕ Export fees and lock-in the day you try to leave
  • ✕ Miss a payment and you're locked out of your own books
The Pulse way

You own it.

One deployment · yours to keep
  • ✓ One-time license: no per-seat fees, no monthly bill
  • ✓ Your own instance & database, on your infrastructure
  • ✓ Your data: export it, back it up, take it with you
  • ✓ No premium tiers; the package arrives complete
  • ✓ The only recurring cost is the optional AI employee, on your own provider account

Add up your rent — right here.

Tick the lines you want Pulse to replace, pick your tools, set your seats. Every price is editable, so make it match your actual bills. The chart below compares your rent with the Pulse package that covers the ticked lines. Published list prices as of September 2026; entries marked “typical quote” are unpublished and shown at a typical starting figure.
Per month
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1 year
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2 years
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3 years
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5 years
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Hover (or tap) any total for the HQ / CRM / field / accounting split.
Rent vs. own
 
Pulse: today’s price for the modules you picked above. Rent: your entries, held flat.
Why owners switch

Built for the way a trade business really works.

🔗

One source of truth

Sales, service and accounting share the same data. Change it once and it’s changed everywhere.

🧾

Books you can hand your accountant

Hand over a clean set of books at year end instead of a shoebox and an apology.

📱

Field-ready on any phone

Techs log parts, time, photos and signatures from the roof. The paperwork becomes an invoice automatically.

🔐

Right people, right access

Reps sell, the office bills, techs do the field work. Each role sees only what it should.

📸

Scan a bill (AI employee)

Photograph or PDF a vendor bill and the AI employee reads the vendor, dates and line items into an entry for your review. Repeat bill numbers are flagged before you pay twice.

🗺️

A day's route in one click

Give it the day’s stops; it maps and orders them and assigns the run to your tech.

🚀

Guided setup

A checklist that checks itself off against your real data. When a spreadsheet column is ambiguous, the import asks.

🧾

Expense management included

Card statements import straight into categorized expenses, tied to the jobs and deals they belong to.

📦

Inventory that watches your pipeline

Parts with reorder points, and a stock forecast that weighs your open quotes.

🛒

Purchasing & receiving

Quotes become purchase orders; receiving updates the books.

🌐

Your website, wired in

A lead form for your own site that lands in your pipeline. With the AI employee, a customer chat assistant that answers from your data.

🔍

It audits itself daily

Work never invoiced, jobs over quoted labor, quotes below cost, parts under reorder, maintenance past due: flagged daily with the dollars at stake.

All of this ships in the Server Edition: standalone software on your own server, no AI required. The AI employee is the add-on for when you want more. Get the Server Edition →

Where the hours come back.

The office work that stops being work:
  • → The day’s route plans itself: stops mapped, ordered and dispatched in one click.
  • → Overdue invoices chase themselves. Reminders go out on the schedule you set.
  • → The field report becomes the invoice: parts, hours and photos flow straight to billing.
  • → Statements, recurring billing and month-end reports assemble themselves.
All of that is in the Server Edition, before the AI employee is added.
Included in every license

No per-seat fees · Quoting · Expense management · Inventory & purchasing · Customer statements & reminders · Website lead capture · API access · Signed updates & nightly backups. If it’s in the platform, it’s yours.

One set of numbers

Your books keep themselves.

The job your crew finished this morning is a posted entry by lunch. No one re-types it, and no one rebuilds the month in its last week.

1
database behind sales, dispatch and your books
0
numbers re-typed from the field into the office
Live
your P&L reflects this week's work, not last month's
Yours
export the whole ledger whenever you like
Licenses

Buy the modules you need. Add the rest later.

Every license is a one-time purchase for your whole company, with no per-seat fees, priced by how many people work in Pulse at once. Pulse HQ is included in every package, or start with it on its own. Prices include the 30% early-adopter discount; struck prices are full list. Checkout is on the license page.

Solo edition: two people working in Pulse at once. Small Business: up to ten. Enterprise: no cap. Named users are never capped or billed. Want it installed for you? Book a consult.

Base · runs the company on its own

Pulse HQ

Staff schedule, time clock, time off, the break room board, people, places & assets, renewals
$7,000$4,900Included in every package below; move up any time and pay the difference.
Get Pulse HQ →
Standalone

Books

Double-entry accounting
$21,000$14,700
  • ✓ Pulse HQ included
  • ✓ A/R, A/P, deposits & bills
  • ✓ P&L, balance sheet & cash flow
  • ✓ QuickBooks import in setup
Get Books →
Standalone

CRM

Sales, quoting & forecasting
$26,000$18,200
  • ✓ Pulse HQ included
  • ✓ Pipeline, deals & accounts
  • ✓ Rep quoting & commissions
  • ✓ Forecasting & margin guard
Get CRM →
Adds to CRM

CRM + Dispatch

Your crews work here, without CRM logins
$45,000$31,500
  • ✓ Pulse HQ included
  • ✓ Dispatch board, work orders & PM
  • ✓ Mobile field reports & photos
  • ✓ Field-to-invoice hand-off
Get CRM + Dispatch →
Best value

Full Suite

HQ + CRM + Dispatch + Books
$61,000$42,700
  • ✓ Pulse HQ, CRM, Dispatch and Books on one database
  • ✓ One login, one set of numbers
  • ✓ Every module we ship next has a home here
Get the Full Suite →

Bundles cost less than their parts: CRM + Books together is $28,700 — $4,200 under the two modules bought separately ($18,200 + $14,700). Upgrades are priced as the difference. Order on the license page →

Every size at a glance: all prices in one table

One-time site license prices in US dollars, per company, no per-seat fees and no subscription. First figure: price with the 30% early-adopter discount (code EARLYADOPTER); struck figure: full list price. Every package includes Pulse HQ.

Pulse license prices by package and company size
PackageSolo edition
2 active users
Small Business
up to 10 active users
Enterprise
unlimited users
Pulse HQ (base, on its own)$700 $1,000$1,050 $1,500$4,900 $7,000
Pulse Books + Pulse HQ$1,750 $2,500$2,800 $4,000$14,700 $21,000
Pulse CRM + Pulse HQ$2,100 $3,000$3,500 $5,000$18,200 $26,000
CRM + Books + Pulse HQ$3,500 $5,000$5,600 $8,000$28,700 $41,000
CRM + Dispatch + Pulse HQ$3,850 $5,500$6,300 $9,000$31,500 $45,000
Full Suite: HQ + CRM + Dispatch + Books$4,900 $7,000$8,400 $12,000$42,700 $61,000
Small Business Jumpstart

Starting out, or under ten people?

The Solo edition and Small Business sizes above are priced for you, and the Small Business Jumpstart is how we back small operations beyond the price: want it installed for you, your books moved across, or the cost spread out? That’s a conversation. Book a Jumpstart consult →

Done-for-you onboarding

We move your business in. You keep running it.

Prefer not to install it yourself, or want the AI employee? We take one business at a time, do the migration ourselves, and hand you a running system in 3 days: hardware included, books checked against your old ones, your team trained on the screens they’ll use.

Doing it yourself? The setup wizard brings your books and customers across and checks the numbers before it saves. See how setup works →

Your 3-day onboarding

Done for you, start to finish.

1
Day 1 — Kickoff & migrationYour instance stands up, and we bring your accounting and customer history across ourselves.
2
Day 2 — Configure & trainYour branding, users, roles & workflows set up for you; hands-on training for sales, field & office.
3
Day 3 — Go liveYour opening balances checked against your old system, your team working in Pulse, and your AI employee briefed on your business if you've added one.
We do the data work, the setup and the training. The AI employee is set up and tuned as part of it.

Start with a 20-minute consult

See it run on your numbers.

✓ A live demo built around how your shop actually quotes, dispatches and bills
✓ Your current software spend, laid out against what owning it costs
✓ A written quote for your size of business
✓ If it isn't a fit, we'll say so
Book a consult →
Bring your current software bills and we'll go through the numbers together.
Want to supercharge your business?
Optional add-on · set up by us

Add an AI employee that works inside your data.

Pulse runs the business on its own. The AI employee is the part we install and tune ourselves, for when you want more.

It reads your deals, work orders, invoices and customers and answers from your real numbers, because it runs against the same database your team uses every day. It drafts quotes, chases overdue invoices, reads vendor bills and briefs you every morning.

The AI employee runs on a Linux server we set up beside your Pulse, on your own AI provider account. It comes with our onboarding service, so it’s added by consult rather than checkout. Book a consult →

AI
Your Operations AI
Named & branded however you like
How are we doing this month?
Strong month. You've won $102,500 across 3 deals this quarter — an 88% win rate. Cash is healthy at $13,742 after I flagged 39 undeposited payments to deposit.
Heads up: 6 invoices are overdue, $18,785 outstanding. The oldest is INV-4532 at 35 days. Want me to send the dunning notices?
Yes — and draft a quote for the Baker District RTU job.
On it. Dunning queued for all 6, and I've drafted the Baker District quote with the 5-ton RTU, install labor and your standard warranty. It's in your Drafts for review.
🌅

Briefs you every working morning

Opens the day with what needs you: deals to push, invoices to chase, jobs at risk of slipping.

✍️

Drafts your quotes

Describe the job in a sentence; it builds the quote with the right parts, pricing and warranty.

💸

Chases your money

Watches AR and drafts the reminders, so overdue invoices get chased without anyone remembering to.

🧾

Reads vendor bills

Snap a bill and it pulls the vendor, amount and line items straight into your books.

📊

Answers from your numbers

Ask anything about your pipeline, jobs or books — it answers from what's actually in your system.

👀

Watches for trouble

Stalled deals, quotes priced below cost, parts under reorder, jobs past quoted labor, work that never got invoiced, maintenance past due — surfaced daily.

Nothing walks out the door

What it learns stays with the company.

Your best estimator knows which customers pay late, which buildings are a nightmare in February, and what you quoted the Baker District job at three years ago. Right now that lives in their head. When they retire, it retires with them.

Everything your team runs through the AI employee stays on your server: every deal won and lost, every quote and what was on it, every note after a hard phone call, every price you’ve held, and every conversation with the AI itself. Ask it two years from now and it answers from your own history.

🧠

Ask your own history

“Why did we lose the Kearny job?” answered from the record: the deal, the quote, the follow-ups, what it was priced at.

🔁

Turnover stops resetting you

When a rep leaves, their accounts don’t start over. Whoever picks them up inherits every conversation, price and promise already in place.

📈

It's worth more every year you own it

Year one it knows this year. Year five it knows every customer you've quoted, every price you've held, and every reason a deal went the way it did.

AI usage is billed by your AI provider, on your own account. It’s the only recurring cost in the platform. Everything the AI learns is written into your database, on your server; switch it off and the record is still yours.