Pulse Software License Agreement

Version 1.0 — effective October 3, 2026

This Software License Agreement (the "Agreement") is between Pendragon Enterprises ("Pendragon", "we", "us") and the business that obtains a license to the software ("you"). It covers the Pulse Business Platform, Pulse Accountant Edition and any update, tool or documentation we provide with them (together, the "Software").

By installing, activating or using the Software you agree to this Agreement on behalf of your business. If you do not agree, do not install or use the Software. If you install it for a business you do not own, you confirm you are authorised to accept this Agreement for it.

1. Definitions

License Key — the signed key we issue that activates the Software and states what you bought: the modules (for example Pulse HQ, CRM, Dispatch, Books), the size band, whether AI features are included, and any expiry date.
Site — one company (one legal entity and the people who work for it), running the Software on servers it controls.
Active User — a person signed in to the Software at the same moment. Your size band limits Active Users at any one time; it never limits how many named users you create.
Your Data — everything you or your users put into or create with the Software: records, documents, reports, backups and exports.

2. License grant

Subject to this Agreement and payment of the license fee, we grant you a perpetual, non-exclusive, non-transferable license to install and use the Software, for your own internal business operations at one Site, within the modules, size band and features named in your License Key.

You may make the copies reasonably needed to run, back up and restore the Software, and to keep a standby installation that is not used at the same time as the main one.

"Perpetual" means the license does not expire and needs no subscription. A License Key that states an expiry date (for example a trial or beta key) ends on that date.

3. What you may not do

You may not, and may not let anyone else:

sell, resell, rent, lease, lend, sublicense or distribute the Software or a License Key, or use it to provide services to third parties as a hosted or bureau service, except as a reseller under a separate written agreement with us;
use one License Key at more than one Site, or exceed the Active Users or modules your key allows;
share, publish or disclose a License Key;
remove, alter or bypass the License Key checks, or any ownership or copyright notice;
decompile, disassemble or reverse engineer the Software, except to the extent applicable law expressly permits it despite this restriction;
use the Software in breach of any law, or to store or process data you have no right to process.

4. Ownership

The Software, including its source and object code, design, documentation and every copy, is owned by Pendragon and its licensors and is protected by copyright and other laws. You receive a license, not a sale of the Software. All rights not expressly granted are reserved.

Open-source components shipped with the Software (for example the database, web server and runtime) are licensed under their own licenses, which are included with the Software and govern those components.

5. Your Data

Your Data belongs to you. The Software runs on your own computers and keeps Your Data there. Pendragon does not receive, host or hold a copy of Your Data unless you choose to send it to us (for example for support), and we claim no rights in it. You may export, back up and move Your Data at any time, in standard formats, including away from the Software.

You are responsible for Your Data, for keeping backups (the Software includes automatic and manual backups to help you), and for the security of the computers and network you run it on.

6. Updates and support

We may offer updates, fixes and new versions. Updates we provide at no charge are licensed under this Agreement. A major new version may be offered as a paid upgrade; you are never required to upgrade, and the version you have keeps working under your license.

Self-install support is provided through the installer, the setup wizard and the documentation. Hands-on help, onboarding, configuration and customisation are professional services, quoted and billed separately under our Terms of Sale.

7. AI features

AI features work only where your License Key includes them and you have connected an AI service. They are provided through a third-party AI provider (for example Anthropic) using an AI server or account that you, or we on your behalf, set up. When you use AI features, the content you send to them is processed by that provider under its own terms and privacy policy, which apply in addition to this Agreement. AI output can be wrong: review it before you rely on it, send it to a customer or record it in your books. AI subscriptions and setup are separate from the license fee, and ending them does not affect the rest of the Software or Your Data.

8. License Keys, verification and withdrawal

The Software verifies your License Key on your own computer; it does not need to contact us to run. If it can reach the internet, it may periodically download a list of withdrawn License Keys published by us. We withdraw a key only if it was obtained fraudulently, was not paid for or its payment was reversed, has been disclosed or shared in breach of section 3, or you are otherwise in material breach of this Agreement. When a key is withdrawn, AI features stop and the Software shows that a replacement key is needed; Your Data is never deleted or locked. If your key is withdrawn because it was compromised through no fault of yours, we will issue a replacement at no charge.

9. Limited warranty

For 90 days from the date you first receive a paid License Key, we warrant that the Software will perform substantially as described in its documentation. Your sole remedy, and our entire liability, for a breach of this warranty is that we will, at our option, correct the problem, give you a workaround, or provide replacement Software that performs as documented. License fees are non-refundable.

EXCEPT AS STATED IN THIS SECTION, THE SOFTWARE IS PROVIDED "AS IS". TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SOFTWARE WILL BE ERROR-FREE OR UNINTERRUPTED. The Software helps you keep books and records; it does not give tax, legal or accounting advice, and you remain responsible for your filings and for reviewing your figures.

10. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (A) NEITHER PARTY IS LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA OR BUSINESS, EVEN IF ADVISED OF THEIR POSSIBILITY; AND (B) OUR TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE SOFTWARE OR THIS AGREEMENT WILL NOT EXCEED THE LICENSE FEES YOU PAID FOR THE SOFTWARE. These limits do not apply to liability that cannot be limited by law, or to your breach of sections 3 or 4.

11. Term and termination

This Agreement starts when you first install, activate or use the Software and continues while you use it. We may end it if you materially breach section 3 or 4 and do not cure the breach within 30 days of written notice. You may end it at any time by uninstalling the Software. On termination you must stop using the Software; you keep Your Data and the right to export it. Sections 4, 5, 9 (disclaimer), 10, 12 and 13 survive termination.

12. Continuity

The Software is yours to keep running. If Pendragon stops trading and no successor has taken on this Agreement, your License Key remains valid for the version you have, the Software continues to run without any service from us, and you may keep using, backing up and restoring it under this Agreement.

13. General

Governing law. This Agreement is governed by the laws of the State of New Jersey, without regard to its conflict-of-laws rules. The state and federal courts located in Bergen County, New Jersey have exclusive jurisdiction, except that either party may seek injunctive relief anywhere to protect its intellectual property.
Export. You will comply with U.S. export laws and will not export the Software where prohibited.
Government users. The Software is commercial computer software provided with the same rights as to any other licensee.
Assignment. You may transfer this license only together with the sale of your whole business, with notice to us, and the buyer accepting this Agreement. We may assign this Agreement to a successor to our business.
Entire agreement. This Agreement, your License Key and any order or quote that references it are the entire agreement about the Software and replace prior discussions. Purchase terms (price, payment, delivery, services) are in our Terms of Sale. If this Agreement conflicts with a signed written agreement between you and us, the signed agreement controls.
Severability; waiver. If any provision is unenforceable, the rest remains in effect. A failure to enforce a provision is not a waiver.
Notices. Notices to us: Pendragon Enterprises, by email to info@pendragonhq.com or by mail to the address published at pendragonhq.com. Notices to you: the contact details on your order.

Pendragon Enterprises · info@pendragonhq.com · pendragonhq.com